SEM Tips

How Google Is Supporting SMBs during COVID-19 Period by Offering Ad Credits

The novel Coronavirus has spread chaos around the world and has affected our daily lives significantly. As a result, many small and medium-sized businesses are struggling to remain afloat and stay in contact with their customers. To help these businesses stay in touch with their customers during this difficult time, Google has stepped in to make things a bit easier. In a blog post published on March 27, 2020, the company’s CEO, Mr. Sundar Pichai announced that Google would support SMEs by providing $340 million ad credits which can be used towards...
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June 3

Baidu Targets Middle East Users

  While users in the western hemisphere who don’t work in technology have probably never heard of Baidu, the company is almost a household name in China, and well...
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May 28

Use the Broad Match Modifier for Improved PPC Results

  Anyone that has worked with the Google keyword tool is probably well aware of the three primary keyword match types: exact, phrase and broad. But what many involved...
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February 12

Google Adwords Enhanced Campaigns

Google is set to roll out Google Adwords enhanced campaigns within the coming weeks. The new campaigns are expected to give marketers a simple way of advertising across multiple...
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February 12

Adwords Importance for SEM Companies

There are many varied processes and steps that go into creating successful SEM plans, from keyword research to gathering and analyzing data, to Google Adwords partner campaigns...
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