Digitisation has definitely gone on to push marketers across the globe to transform the marketing game. Not just that, the shift in marketing technologies has even evolved consumer behaviour and their decision making abilities. In this post, we are going to help you quantify these changes in consumer behaviour. This will help you understand the importance of the latest consumer trends, and build better online marketing strategies. So, without any further ado, let’s dive in! What is Consumer Behaviour? Consumer behaviour is essentially the pu...