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Last Month, a few updates took place from Google’s side; here, we provide a quick recap. Also, we provide our view on ChatGPT and how it impacts the industry.


Table of Contents

  1. Products Reviews
  2. E-A-T is now more into Help Content
  3. ChatGPT Impact on the Marketing Industry

Products Reviews

Here is some content about Products Reviews.

E-E-A-T is now more into Help Content

Here is some content about E-E-A-T is now more into Help Content.

“Stay updated with the latest SEO trends and insights in our February 2023 roundup by Chain Reaction. Discover new strategies for boosting your online presence. Read now!”

ChatGPT Impact on the Marketing Industry

Here is some content about ChatGPT Impact on the Marketing Industry.


Products Review

google product review update

Google has released the February 2023 product reviews update. This update applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.





Chain Reaction’s Executive Summary:

Google’s product reviews system will prioritize high-quality reviews that provide insightful analysis and original research written by experts or enthusiasts who know the topic well.

The system evaluates product review content on a page-level basis and may evaluate all content for sites with a substantial amount of product reviews.

For our clients who run E-commerce websites should aim to create high-quality product reviews that meet these standards. Structured data may help, but it is not the sole determining factor. Improvements to the system will be announced as updates, and recovery from an impact may require waiting for the next update.



New Update on E-A-T


Google has updated its Search Central Discover documentation, changing the focus from E-A-T (Expertise, Authoritativeness, and Trustworthiness) to “helpful content.”

Google Discover is a feature of Google Search that enables users to find relevant content without typing keywords. The guidance changes to the Search Central documentation make it clear that publishers should focus on creating content that is helpful to qualify for Discover traffic.

Google’s documentation does not specifically mention the Helpful Content System in relation to Discover traffic, but the paragraph was updated to include a reference to Google Discover. Google aims to focus on.



ChatGPT and SEO Content


As a language model, ChatGPT does not have a direct impact on SEO (Search Engine Optimization). However, the technology that powers ChatGPT, which is natural language processing (NLP), can be used to improve SEO.

NLP can help businesses optimize their website content for search engines by analyzing the language used in search queries and creating content that matches those queries. This can lead to higher rankings in search engine results pages (SERPs) and, ultimately more traffic to the website.

Additionally, chatbots powered by NLP, like ChatGPT, can be used to enhance the user experience on a website by providing personalized assistance and answering frequently asked questions. This can lead to longer user sessions and lower bounce rates, which can also improve SEO.

Overall, while ChatGPT itself may not have a direct impact on SEO, the technology behind it can be leveraged to improve a website’s search engine rankings and user experience.


ChatGPT can support marketers and SEO experts in a few different ways:

Content creation: ChatGPT can generate high-quality content on a variety of topics. Marketers and SEO experts can use this content to create blog posts, social media posts, product descriptions, and more. This can save time and effort, while also ensuring that the content is well-written and relevant to the target audience.

Keyword research: ChatGPT can analyze search queries and suggest relevant keywords to target. This can help marketers and SEO experts identify high-volume, low-competition keywords to optimize their content for.

User experience optimization: Chatbots powered by ChatGPT can be used to improve the user experience on a website. By providing personalized assistance and answering frequently asked questions, chatbots can reduce bounce rates and increase time on-site, which can improve SEO.

Data analysis: ChatGPT can be used to analyze large sets of data, such as customer feedback or social media interactions. This can help marketers and SEO experts identify trends and insights that can inform their strategies.

Overall, ChatGPT can be a valuable tool for marketers and SEO experts looking to improve their content, keyword targeting, user experience, and data analysis.


The Experiments results on ChatGPT

SEO Keywords Ranking: According to the experiments we conducted and industry insights regarding this, 60% of the 100% AI-generated subjects may rank for a short period of time on Google’s first page before falling off.

However, adding unique content to it, and improving the plagiarism / AI detection scores, will enhance the content chances by 3 times to maintain the high rankings.

Data Accuracy: Sometimes, the data given is inaccurate. Moreover, real-time data is not supported, with the most recent data update occurring in September 2021 and earlier.


How to use ChatGTP perfectly:

Using ChatGPT perfectly involves understanding its capabilities and limitations, as well as applying it in appropriate contexts. Here are some tips for using ChatGPT effectively:

Understand its strengths and weaknesses: ChatGPT is a language model that can generate human-like responses to various prompts. However, it may not always provide accurate or relevant responses, especially in complex or sensitive situations. Understanding its capabilities and limitations can help you use it appropriately.

Provide clear and concise prompts: ChatGPT works best when it receives clear and concise prompts that provide enough context for it to generate a relevant response. Avoid vague or overly complex prompts that may confuse the model.

Fine-tune the model for specific use cases: ChatGPT can be fine-tuned for specific use cases, such as customer support or language translation. This involves training the model on specific data sets to improve its accuracy and relevance in those contexts.

Monitor and evaluate its performance: It’s important to monitor and evaluate ChatGPT’s performance regularly to ensure that it is providing accurate and relevant responses. This can involve testing it on a range of prompts and analyzing its responses to identify any areas for improvement.

Use it in appropriate contexts: ChatGPT is best used in situations where it can provide value, such as customer support or language translation. Avoid using it in situations where its responses may be inappropriate or offensive.

By following these tips, you can use ChatGPT effectively and make the most of its capabilities.


What are the pros and cons of using Chat GPT:


Conversational: One of the biggest benefits of ChatGPT is its ability to hold conversations with users. This makes it a great tool for those looking to chat and get quick responses to their questions.

Knowledgeable: ChatGPT is trained on a vast amount of data, making it a great source of information. It can answer a wide range of questions on various topics, from simple queries to more complex issues.

Convenient: As a digital tool, ChatGPT can be accessed from anywhere at any time, making it a convenient source of information for users.



Limited understanding: While ChatGPT has access to vast amounts of data, it can still struggle to understand certain contexts or nuances. This can lead to incorrect or unhelpful responses.

Lack of emotional intelligence: ChatGPT is not capable of understanding emotions, which can make it difficult to provide personalized responses to users who are looking for emotional support or guidance.

Potential for bias: ChatGPT is only as unbiased as the data it is trained on. If the data contains biases or inaccuracies, ChatGPT’s responses may reflect those biases.

In conclusion, ChatGPT is an impressive technology that can provide many benefits to users looking for quick and convenient information. However, users should be aware of its limitations and potential biases and understand that it may not be the best tool for every situation.

Furat Jarad image

Furat Jarad

Head of SEO

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