February 14, 2023
ChatGPT is raising questions, setting trends, and gaining popularity. So, what is ChatGPT? How is it revolutionary? And what does it mean for SEO content writing? The answers to these questions and more lie ahead!
Let’s start with the most fundamental question:
ChatGPT (Generative Pre-trained Transformer) is a highly intelligent chatbot produced by OpenAI and launched on November 30, 2022. Unlike all chatbots, ChatGPT is unique for its appealing conversational tone, which encourages users to ask follow-up questions and engage further with this AI tool.
Do you dislike the robotic tone of chatbots? Do you find them somewhat useless when you cannot ask the follow-up questions you have in mind? These are enough reasons to head to Google or the FAQs page of the website you’re navigating to ask questions and search for answers freely. But that’s not the case with the intelligent chatbot at hand – ChatGPT.
When researching ChatGPT or keeping up with the latest tech news, you will find this AI product frequently mentioned with OpenAI, so what is it?
OpenAI is an artificial intelligence research business founded by Sam Altmar and Elon Musk in 2015. And even though Musk channelled his focus towards Tesla in 2018 and withdrew from OpenAI, he remained an advisor and donor to the company. One of the core goals of OpenAI is to develop artificial intelligence to benefit industries and the average user in numerous ways, which lead to OpenAI’s latest AI product: ChatGPT.
With all this context clarified – How is ChatGPT used? What does it provide?
Now, to the most important part! When accessing the ChatGPT website and logging in, what should you expect? How can you use this chatbot? Simply put, the interface consists of a designated space where you can type your question (similar to the Google search bar), so ChatGPT answers you in real-time. Okay, but what is so revolutionary about this? You may ask.
ChatGPT’s abilities and design enable it to answer the following questions and achieve the following tasks:
With this in mind, how can ChatGPT affect and support SEO content writing?
ChatGPT can be utilised in SEO content writing in the following ways:
With ChatGPT, you can analyse trends in a more general, broader sense. For example, some of the analysis and pattern predictions you can test through ChatGPT include marketing and consumer behaviour, social media and online behaviour trends, and so on. It’s important to note that depending on what kind of information you’re looking for, you’ll need to ask the right questions.
But what makes a question the right one? You can start asking for generic information and then ask for follow-up details. For instance, you want to understand social media and behaviour trends for people in Dubai, or discover various marketing and consumer behaviour rising trends in the Emirate. With the answers ChatGPT generates for you from generic questions, you can dive deeper into the exact trends you’re interested in.
Keep in mind that one of ChatGPT’s limitations is limited knowledge of world events after 2021. This is an area of future development for the chatbot as the currently released version is constantly being updated and improved. Accordingly, it is expected that ChatGPT’s database will grow to include more inclusive and up-to-date information.
ChatGPT can be like your Google search engine; whatever information you want, just ask away! Are you writing for real estate, banking services, or medical services? Is the topic at hand unfamiliar and requires much research? Research is a daily challenge for SEO content writers, as they seek precise information, which can be more time-consuming than expected.
So, why skim through tons of articles and resources for much-needed details when you can directly ask ChatGPT for the necessary information? This will reduce research time and make more room for fact-checking.
All writers, including SEO content writers, struggle with writer’s block from time to time, and with approaching deadlines or rushed tasks, one can use some help to get the writing juices flowing. So, if you are a content writer, you can use ChatGPT in the following ways:
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