Without the proper mix of on-page and off-page SEO, reaching the search engine result rankings that you want can be more costly and require extra effort.
On-page SEO is just like it sounds. It is the optimization of elements that are located on a website.
Some of the common actions performed that fall under the umbrella of on-page SEO work include:
- Changing .the title of a page to make it more appealing to visitors and search engines.
- Optimizing keyword saturation in written content.
- Interlinking pages located on a website so that search engines and visitors can get a better idea of what pages are about and navigate more easily
These elements are usually tuned up and tweaked to allow search engines to naturally give a website a better ability to rank within search engine results.
Off-page SEO is the opposite of on-page SEO. Instead of tackling elements that are located on a website, off-page optimization deals with building up the external amount of links pointing back to a website.
Some of the common activities involved with off-page SEO include:
- Submission to local and global website directories.
- The creation of web 2.0 properties that link back to your website.
- Guest post submission to blogs related to your website's main keyword.
- Commenting on blogs for links pointing back to your website.
The main purpose of off-page SEO is to give your website the appearance of authority in the eyes of search engines
Does Your Business Need On-Page or Off-Page SEO?
It's usually unclear as to which type of search engine optimization your business needs. On-page and off-page SEO both present different ways of helping your website rank as high in search results as you want.
The best strategy will include mixing on-page and off-page SEO together in just the right amounts, because they complement each other. To get an idea of how this works and why, contact Chain Reaction
. They are an experienced and trustworthy SEO company
that works smarter to create the most efficient SEO possible.