In the business world, there are many ways to advertise your company/brand for more leads. Even though it’s a vast topic to tackle, there are still many simple advertising methods that you can implement today to keep you on top of your game. Keep reading to learn about a method that will guarantee your brand’s success.
SEA/ Google Ads
SEA( Search Engine Advertising) or simply ‘Google Ads’ is paying search engines, like Google, to put you on top of Google search.
In return, Google takes PPC(Price Per Click) for every person who clicks on your link. Pretty straightforward isn’t it!
You’re probably thinking how you can do that!
No worries! There are two ways you can do this; either you contact a firm like Chain Reaction to lift this weight off your shoulders or you try it on your own.
Do you want to proceed on your own?
Take a look at the step-by-step guide we have prepared for you.
- Step 1 – Create your account and choose a payment method.
To create your account you will need an email address and website for your business, if you don’t have a website, you can still advertise using Google Ads express. To complete sign up process you need to submit a valid billing information. Google Ads offers two methods of payment; the automatic payment and the manual payment. If you choose the automatic payment Google will charge you either 30 days after your last automatic charge or when you reach a pre-set amount, if you choose the manual payment you will be able to make it at any time to control the cost.
- Step 2 – Pick your keywords
It’s essential to know your customer and how they will reach your website. Choosing the right keywords will lead to the outcome you are expecting from Google Ads. It can be tricky to lay out the set of words that are most efficient, so Google made it easy for everyone with the Keyword Planner. The usage of this tool will help you find out what works best for your company.
- Step 3 – Decide your amount
As a user, you have to set goals and calculate how much ads you will require for your company. By doing this, you can conclude the amount of money you are willing to invest in Google Ads.
“How would I know ?” you may ask yourself!
We have you covered! Websites like Jeffalytics or AdEspresso have all the calculation methods you need to simplify this process further. Sound good so far? On to the next step!
- Step 4 – Examine the competition
People tend to focus on the cons of having a rivalry, yet, it has its pros along with it. Examining your competitors can give you an insight on how they do their advertising, how much they spend on it and whether or not their methods are effective. Have a look at how your rivals use Google Ads. Compare it with your method. Should you invest more in order to bypass them? How are their results? What keywords do they use ? Knowing this type of things will be very useful when starting your own Google Ads campaign. Hang on we are not done yet.
- Step 5 – Be sure to gain attention
Did you have a look at your website? Companies often forget to update their website or give it a modern look. These things matter. Customers are more likely to stay on a website that has the looks. Fresh, simple and appealing ( far from old granny Eileen) is the key to creating leads. After all, you are paying money for people to visit your website to make sure it looks proper.
- Step 6 – Writing the first Ad
The most important in this customers interest. Your ad space is very small, so us it wisely. Be as specific as you can be and gain the attention of the customer. Get your potential customer to take action by including call for action in your ad. It tends to attract more clicks on average. So we are almost done.
- Step 7 – Starting the campaign
We have gone through the pre-workout. Now, it is time for the heavy stuff. The first most important thing you need to know is who is your audience and where they are from. Choose the country and the city you want to target and enter your keywords at Google Ads. Set you bid and move forward.
- Step 8 – Fix and track
If you see anything that needs modification, modify it! Quality matters so always keep an eye out for it. Besides, you also would like to know whether or not your ads are of any use. Within Google Ads, it is easy to track these with the tools provided. If it’s not clear, take a look at Neilpatelwhere they have some extensive tutorials on how to use Google Ads. Remember, what and where you measure, is where you will see results! So make sure you set goals and optimize the campaign according to these goals.
If you followed these steps, your Google Ads campaign should be up on the go and soon to show you the results you were expecting. Remember to check once in a while and, if needed, change it up.
And remember to keep your content up to date to gain most out of it