So, you have just written a blog post that you are extremely proud of, and simply can’t wait to share it with the world.
Your excitement is admirable. However, passion alone won't cut it. You should know how to promote your content on the internet. For it can help you to scale the heights of online success in the super-competitive digital realm.
It is only natural that you will want to share your well-researched, beautifully written, and super relevant content with the world at large. Below, our content marketing strategist gives away some valuable advice on how to promote your content the smart way. Supercharge your content with these tips and tricks. It might just go viral.
Omnichannel Marketing for the Win
How do you do that? With omnichannel marketing of course.
Omnichannel marketing entails promoting your relevant and informative content via all possible avenues so that you can reach out to maximum people. Don't just focus on your website alone. That would be a big blunder. All your hard work could go to waste with a narrow one-sided approach.
But First the Basics – Use this Checklist
Excited and ready to take on the internet? Just hold on a minute. Let's not forget the basics.
Before exploring all possible channels make a checklist of the following.
- Be sure that you identified your demographics (target audience)
- Make sure you used the right tone for your target audience
- Be certain that your research is 100% relevant to your target audience
- Ensure your research was absolutely thorough
- Make sure that you added the most valuable info through research and included the most relevant details in your content
- Proofread your content—thoroughly.
Be certain that your content ticks all checkboxes above; only then your content will be ready for prime time. You cannot afford to miss out on even a single point above.
It's all too easy to skip on one or more of the above in your haste to publish content fast. Don't do that, ever. Your efforts might backfire.
Done with the checklist?
Here then are the avenues where you should launch your content promotion campaign.
Promoting Your Content on Social Media
You don't need to look too far to find the most lucrative and valuable channels for your content.
There is a breathtaking array of possible avenues that can give your valuable content the exposure that it so richly deserves. Medium, Reddit, YouTube, Facebook, Instagram, LinkedIn, Twitter, and Quora to name just a few. The list goes on.
Customize content according to the uniqueness of the social media channel in question. Hence, for Instagram, fill up content with the most stunning imagery. For LinkedIn, use a more polished, and professional tone.
For all channels, summarize your content at the very top of the page. If your headline is a question, answer it ASAP. Don't beat about the bush. Readers should not have to put up with long fairy tales before they finally get to the point. You will lose readers this way.
The Power of Guest Posts
If social media is not enough for you (and it shouldn't suffice for an enthusiastic digital marketer like you) a list of sites abound on the internet that welcome guest posts. The beauty of guest posts is that you can build backlinks which is a major win for SEO. Needless to mention, guest posting is a fantastic strategy for building an audience too. If you regularly publish your content on reputable sites that feature quality content, your posts can be a great source of traffic and inbound links. Guest blogging just works … when you do it right.
Email Marketing: A Real Gem
Got an email list? Then use it! Your subscribers are red hot leads and hence top priority targets for your content. Go get ‘em!
Keep up with your analytics. Use different tips and tricks to discover ones that improve click-through rates and open rates.
Paid Content Promotion
Paid methods can provide instant traffic if done right. On Facebook, for instance, you have to empathize with your audience and investigate them to target them correctly. Check out their interests, location, gender, age, and other similar details. Prepare ad campaigns accordingly to get a good return on investment.
Organic Traffic Via SEO
Promoting content through SEO is almost FREE. That's why you cannot afford to miss it. It might take time for SEO to build traffic. But once that happens you will only grow from strength to strength as the trickle of website traffic eventually grows into a stream of leads and revenue for your business.
Use SEO best practices. They are really simple.
- Use intriguing headlines, meta titles, and meta descriptions.
- Don't exceed the character limits for meta titles and meta descriptions.
- Always avoid filler fluff.
- Use descriptive URLs that inform audiences about what the page is about.
- Use H1, H2, H3 tags and so on wisely.
Investigate all other SEO best practices
and most importantly, incorporate them for great results.
Take the Next Step!
You now have a solid grounding in how to promote your content on the internet. Determining which channels to choose will depend on your business and your target audience.
How Chain Reaction Can Help
Our content writing specialists at Chain Reaction hope you’ve found value in the tips and tricks elucidated above. If you’re interested in how your business could benefit from expert content marketing, or have any further questions, please do get in touch