Content marketing, if done correctly, has many benefits that outweigh its disadvantages and is a field that companies should not overlook. What CAN properly-executed content marketing do for your company?Content marketing – if done correctly – can mean the world for brand loyalty in prospective consumers. In choosing the right mode of communication for targeted consumers, your company can actively control the relationship it builds with them – whether your content will be shared via video, blog, social media, or another platform. C...