programmatic advertising in middle east and UAE

Programmatic advertising explained: the secrets to discover

Posted On February 28, 2017 by Chain Reaction

In a world where everything is headed towards automatic, marketing is now becoming the main target. In this society of almost nothing but digital marketing, it’s surprising that a form of automated marketing did not start from long ago. As many of you may know now, advertising is headed towardsRead More >
digital marketing in dubai

Things to Remember About Digital Marketing in Dubai

Posted On August 12, 2016 by Chain Reaction

So, what’s the deal with Dubai? Why have we been hearing so much talk about Dubai in terms of the business scene? It seems like a lot of companies are investing and or are based in Dubai. Well, that may be answered by the fact that UAE ranks as theRead More >

Tips and Tricks for a Successful Facebook Campaign

Posted On August 11, 2016 by Chain Reaction

Learn how to successfully develop your Facebook campaign to attract consumer following and maintain conversions.   In the Middle East alone there are 123,172,132 internet users; this made up 52.2% of the population as of November 15, 2015 according to internetworldstatistics.com. Since 2000, the Middle East has seen an incredibleRead More >
ramadan insights newsletter 3

Ramadan Insights

Posted On June 12, 2016 by Chain Reaction

How to Implement Pagination rel=next & rel=prev for News Sites

Posted On March 2, 2016 by Chain Reaction

Here are tips from official Google Guidelines that help to implement “Pagination” attributes to solve duplicate content for websites especially news website   Implementing rel=”next” and rel=”prev” If you prefer option 3 (above) for your site, let’s get started! Let’s say you have content paginated into the URLs: http://www.example.com/article?story=abc&page=1 http://www.example.com/article?story=abc&page=2Read More >
What Millennials are looking for in the Workplace.png

What Millennials are looking for in the Workplace

Posted On October 1, 2015 by Chain Reaction

Get insights from a Millennial on company culture, work/life, balance, and more. Imagine a business environment where everyone is between the ages of 21 and 33. People come into the office whenever they want and leave when their work meets their standards. The walls are covered with sticky notes detailingRead More >

Finding Focus in Today’s Workplace

Posted On by Chain Reaction

In a world where we are surrounded by the distractions of smartphones, social media, and more, how can we get more work done? As we spend our days surrounded by technology and interacting with social media sites, distraction from these activities are a normal part of most people’s lives. AtRead More >

How to Captivate your Instagram Audience with Instagram Ads

Posted On by Chain Reaction

Have you shared your company’s unique story with Instagram yet? One day I noticed something different on Instagram: as I scrolled down my timeline, I saw images from a profile I didn’t recognize. I almost missed it, as it blended in so well amongst the other images in my newsfeed.Read More >
What-Content-Marketing-Can-and-Can’t-Do-for-your-Company

What Content Marketing Can and Can’t Do for your Company

Posted On by Chain Reaction

Content marketing, if done correctly, has many benefits that outweigh its disadvantages and is a field that companies should not overlook. What CAN properly-executed content marketing do for your company? Content marketing – if done correctly – can mean the world for brand loyalty in prospective consumers. In choosing the rightRead More >

Google Trends Throughout Saudi Arabia, Egypt, and UAE

Posted On April 27, 2015 by Chain Reaction

Google search trends vary wildly across the globe. Led by linguistic, cultural, and economic factors that can be hard to predict and even harder to analyze – for the purpose of creating effective SEO and SEM campaigns. Digital marketing experts need to ask a lot of questions in order to createRead More >