THE BRIEF.

Lenovo is a leading company for technology products. With gadgets like laptops, PCs, phones, and tablets, this top technology manufacturer focuses on creating a powerful performance for technological advancements and innovation.

THE CHALLENGES.

01

OPTIMIZING

Optimizing the website content with the correct keywords

02

FINDING KEYWORDS

Finding relevant keywords that will impact the site most effectively

03

INCREASING

Increasing web traffic

THE STATS.

25%

Increase in organic traffic

8%

Organic traffic increase – UAE

60%

Organic traffic increase – KSA

80%

Organic traffic increase – Egypt

97%

Organic traffic increase – South Africa

EXECUTION.

25 % INCREASE IN ORGANIC TRAFFIC.

The team at Chain went through a thorough analysis in looking through Lenovo’s website content, making sure that we revised any fixes and keyword usage – creating optimal and effective results.

9,388 NUMBER OF VISITS ACHIEVED.

Chain Reaction managed to increase the number of website visitors from 7,521 last year to 9,388. Having gone through a detailed analysis of the current content and with the utilization of the right keywords, we were able to increase the number of clicks and visitors.

INCREASE IN ORGANIC TRAFFIC FOR ALL RELEVANT REGIONS.

After optimizing the content and ensuring we had the most optimal keyword to increase traffic, we implemented it all across the Lenovo MENA countries, resulting in an increase for all four countries.

EFFECTIVE KEYWORD USAGE.

By choosing the right set of keywords that will appeal the most towards customers, we were able to achieve a high increase of organic traffic for almost all of the targeted countries.

WHAT WE HAD TO DO?

ANALYZE

the company’s current website and measure its performance

TRANSFORM

Lenovo’s website into an SEO-friendly one

ATTRACT

audiences using generic and relevant keywords

REEVALUATE

and fix any technical issues of Lenovo’s website

Next Project

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