Hybrid vs Native Mobile Apps

A native app is a smartphone app developed explicitly for a single mobile operating system and is built based on their individual protocols and programming language (ex. Objective-C or Swift for iOS and Java for Android).

A hybrid app is a smartphone app that incorporates a web view to run a web application inside of a native app with help of a native app wrapper that can touch base with the native device platform and the web view. These apps are built using web technologies like HTML, CSS, and JavaScript.

Mobile App Development Process

  • Setting Your Objectives Setting your objectives allows your customers to have a better user experience in navigating the app.
  • Market Research One of the most important aspects of a mobile app. Market research includes planning for future functionality and preventing technical limitations.
  • Target Market Having a target market is necessary for your app to attract more people who will be loyal to your brand.
  • Target Audience The team will use your target audience to perform case scenarios, in which they would look at situations in which your target audience will be using the app.
  • Sitemap & Wireframe Develop a sitemap and wireframe that best fits your company’s vision.
  • Monitoring Once the app is complete, the design team then begins to monitor the consumer clicks, traffic, pages, and more.

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