What Is Google Trends?
Google trends is a tool that collects data from Google searches and marks their frequency of search, it analyzes the interest of the searcher in all categories to help marketers track trends in entertainment, sports, politics, or any other topic. Google trends can analyze a huge amount of data by region, time period, category, and type of search.
How to Use Google Trends?
IDENTIFY TRENDING TOPICS
Google trends can help analyze data and provide you with the latest trending topics people are searching for. The best way to stay up to date with trendy topics is to sync Google Trends with your editorial calendar, this way for each occasion or each seasonal holiday, you will have content that people are looking for. For example, if you prepare topics for Christmas before the holiday starts, you will find that the search increases drastically to this category, therefore, it will drive more traffic to your content.
USE GOOGLE TRENDS FOR KEYWORD RESEARCH
Now say you’re selling beauty products in your store. Google Trends shows that searches for this are trending upward, which is a good sign. But now you want to discover which keywords to target, how to name your product categories, and how to optimize your content on the topic of beauty products. A little trick you can do is take a look at “Related queries” to find new keyword ideas. This tool will also help you monitor the position of your competitors and if they’re doing things right or wrong.
INCREASE AD ENGAGEMENT
To be more creative with your Ads, Google trends help you browse the topics that are catching people’s attention and use them to optimize your marketing campaign whether it’s on Google or any other platform. If you keep track of ‘what gets searched most’, you will get the hang of it, and benefit from all these categories by creating your own content at the right time, in the right place, and for the right audience.