July 7

Learn about Targeted Marketing & Why Your Business Needs It


Right next to the photo of your friend’s graduation party on Facebook is a picture of a brand new guitar. The Corbis-42-25340606-300x221mahogany colored guitar looks sleek. The text below it is laconic pushing you to ask for more details.

Did I mention that you are an artist, your favorite color is mahogany, and you are drawn to shiny well-designed instruments? Well, that is not a coincidence. Facebook does know your hobby and your favorite color. In fact, Facebook might know some information that you don’t remember. Did you forget that nickelodeon band that you liked on

Facebook at the age of 13? Facebook did not forget.

Slightly discomforting yet hugely beneficial for the world of Marketing, what is known as Learned Targeting, is becoming a widely used tool in online and social media marketing.

The concept of Learned Targeting is based on the information found on social media websites or personal profiles. For instance, if you are an athlete and you like several teams on Facebook, your homepage will most likely be filled with sports-related ads. Hence, your activity online, which includes liking pages, commenting, and sharing certain posts becomes the input for companies to find their target.

A similar concept is utilized on search engines. “The keywords that you enter on Google or other similar search engines, is specifically what businesses need to reach out to you and sell you their products,” says Chain Reaction Digital Director, Firas Shahin. For instance, when you type “travelling” on Google, you will most likely find advertisements for airlines and hotels.

Targeted Marketing in the case of SEM and SEO is in a more-direct format. Whereas the results are closely matched with the search keywords, and there is no need for the user to have a profile filled with personal information.

Targeted Marketing is an incredibly useful tool. Businesses do not have to waste time and money sharing their ads with the wrong viewer (i.e. viewers who are not interested in the business’s products and services.) Instead, via targeted marketing, businesses can deliver their advertisements and offers based on the needs and desires of the viewers, and based on the probability that the viewer is searching for their specific products and services.

“We at Chain Reaction are helping our clients use targeted marketing via SEM, SEO, and Facebook ads,” says Firas. So far, targeted marketing has proven to be greatly efficient and profitable for the businesses that utilize it correctly. While targeted marketing appears initially as a simple concept, it is the fruit of a complicated process that requires extensive knowledge in the field of performance marketing.

More from Our Blog

January 26

Google Review Calculator

Business rating for Google is calculated by taking the average of all scores and showing that rating. So, if you’ve got 26 ratings, you’d add up all-stars ...
+ Continue Reading

September 29

Chain Reaction Steals The Spotlight at The MENA Search Awards 2019

Following last year’s remarkable achievements, Chain Reaction strikes again; becoming the most awarded agency in the MENA Search Awards for the second year in a row. W...
+ Continue Reading

June 16

Chain Reaction sweeps seven wins at the MENA Search Awards 2018

” Chain Reaction is proud to announce its participation in Step Conference 2019 where the team spent the two days of the event engaged in the informative, ye...
+ Continue Reading