We all know how important social media can be. It is now officially one of the cores of your Facebook ads campaign. Most online campaigns today rely on social media – seeing how active everybody is on this platform. One of the most successful and popular social media forms would be Facebook, with over 1.59 billion monthly active users, which shows a 14% increase year per year.
Facebook continues to be the number one social media account out there and it does not look like it’s slowing down anytime soon. The popularity of Facebook no doubt creates a perfect opportunity to utilize its business prospects, such as the use of the Facebook and post boosting. Facebook actually has a number of business tools that can be used for increasing brand awareness and it’s all about knowing how to take advantage of it.
It’s important to know a few tips that can help you to optimize your Facebook usage and make it work for you.
Know your audience
It is important to understand your audience and what are their interest or habits. Meaning you have to know when is the best timing to actually start posting or putting up your ad. When is your audience most likely to show up on Facebook? Are they a stay-at-home mom or a full-time corporate employee? The more specific your ad, the better; so the better you know your audience, the higher chance of conversion.
Make sure to include social media images, as Angie Pascale of Clickz explain, that photos receive 53% more likes on Facebook and 84 percent more link clicks. Aim for pictures that are vibrant and eye-catching and high quality. Focusing on faces also helps and be brief, nostalgic images can never go wrong either.
Get your audience engaged, make them participate by asking questions and creating polls. Things, like asking for testimonials and posting pictures with your products, might do the trick.
Focus on keywords
Make sure to not only involve images in your post but also important keywords to enhance visibility and appearances.
Take advantage of the Facebook Power editor to test out variations of your ads.
Expand your base
Make sure that your ads and posts are long-lasting. It is vital to constantly promote your ads, making sure that it spreads not only to your fans but even to those that have never heard of you.