June 7, 2021
PR concentrates on building brand awareness through communication, while search engine optimisation focuses on improving ranking on Google and boosting website traffic. Although these are two different entities, using them together can catapult your marketing efforts to greater heights. In this blog post, we will be looking at how you can combine PR and SEO to get the best of both worlds.
In today’s developing and integrated digital space, PR and SEO share similar goals and work together to achieve them. SEO is powerful on its own, but with the rise of content marketing, Google is putting more emphasis on content quality and authority of backlinks, and this is where PR comes to play. Here are different ways PR and SEO can come together to create a winning combination for your business.
Links are one of the most important ranking factors on Google, but finding good ones can be difficult. PR can help you get coverage on influential industry magazines and national newspaper sites by connecting you with people who can secure media placements and backlinks through mentions of your business and opportunities to guest post on popular websites.
Your PR needs content marketing because great content earns links naturally. Content that is filled with target keywords will not only resonate with your customers but also with other websites. This will make other people want to link their sites to yours, and these backlinks will provide you with PR opportunities that social media and your website can’t.
While many things have changed in the digital PR arena, guest posting remains one of the most effective ways to accumulate valuable backlinks. Guest posting requires you to contribute to influential websites in your niche, especially those with good SEO ranking, and then include your own backlinks. When choosing appropriate websites for guest posting, please pay attention to their relevance and credibility. Also, avoid publishing similar content on multiple websites, as this could get you penalised by Google for plagiarism.
To improve your SEO, you need strong brand recognition. PR helps you obtain social proof and links from larger publications, popular regional websites, industry magazines, etc., and this helps elevate your website’s SEO performance. Having your brand name mentioned on the news and social media will boost your brand recognition, build trust, and eventually help you rank higher on Google.
Reaching out to influencers and publications for product and service reviews can drastically improve your SEO. It helps drive new customers to your products page, and it also helps increase your website’s backlinks. Instead of waiting on publications and influencers to notice your products or services, contact them first and get the ball rolling. PR will come in handy in helping you select people who are a good fit for your brand.
With both your PR and SEO teams managing outreach, ensure that you maintain a consistent message to avoid confusion. Whoever represents your brand should understand your brand’s core message, be it an executive having an interview or a copywriter writing a blog post. To ensure that everyone is on the same page, consider creating a formal document outlining your target keywords and the information you want to get across.
The key to running successful marketing campaigns is consistency. To create a consistent brand image, ensure that both your PR and SEO teams develop and publish content for all your channels simultaneously. For example, if you are launching a new product, announce the news on your website, social media platforms and emails all at the same time. Your SEO team should make sure that all the content is optimised, and your PR team should be ready to spread the word using that content.
By using PR and SEO together, your marketing efforts will skyrocket!