January 26, 2020
Getting reviews from your customers has always been useful for business, but now it’s more important than ever. That’s because your customers want first-hand information from unbiased customers, whom they can trust, to help them make informed purchasing decisions.
Before we tell you more about Google Reviews, let’s cover the basics.
Google reviews empower any good business to prove itself to potential buyers. Google reviews provide useful and accurate information about your products and services which help your business to stand out. Reviews show up next to your Business Profile in Maps and Search.
If you’re wondering whether Google Reviews are even worth it for your business, here are three important reasons why they are extremely important.
Want to boost your local search visibility? Then leverage Google Reviews. Boosting your local search ranking is one of the greatest benefits of online reviews. Think about it this way: if potential customers can’t find your business when they’re actively searching, how can they turn into customers?
Having Google reviews helps with rankings and revenue. Online reviews on your Google Maps listing help your business stand out among competitors.
Google Reviews is an excellent way to boost your business’ credibility and visibility and more importantly influence purchase decisions. Why? Well, 91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers read online reviews before making a decision.
And since Google is one of the most trusted search engines worldwide, people tend to trust Google reviews the same way they trust reviews from trusted peers.
Online Google reviews can be what your prospect customers need to push them from consideration to conversion. Once customers reach your website, you’re nearly to the end goal. While a user-friendly website plays a major role in converting your customers, Google reviews can also be powerful enough to do the conversion alone,
That’s why, any business with a strong rating on Google should be displaying that rating on their website. This rating will boost customer trust even if they’ve never read your online reviews.
Now that you’ve realised the importance of getting more Google reviews for your business, it’s time to see how to get started.
The first thing you need to do is claim your Google business listing, which will give you the ability to list your business location on Google Maps, the world’s most trusted search engine. You can add important information about your business, such as the opening/closing times, contact details or a link to your website.This is done by using Google My Business.
Are you ready to make the best of your Google My Business listing? Here are 3 ways to optimise your GMB listing and improve its ranking:
Add relevant information about your business. When you fill out your business description, it should include all the information that prospective customers might find useful.
This includes your:
You can include your most relevant keywords to the beginning of the description, but remember that overstuffing keywords is often viewed as spam by Google and could affect your listing.
Upload high-quality photos to your business listing. One thing many businesses tend to neglect is upload high-quality photos to make their listing stand out from competition. GMB listings that have photos are considered doubly legitimate and trustworthy by local searchers. According to Google, GMB listings that feature photos receive 42% more requests for directions from Google Maps and drive 35% more website clicks than those that don’t.
Set up a Q&A section. It’s useful (and recommended by Google) to populate your own Google My Business profile with Q&As section. The more answered questions a customer can find, the more confidence they’ll have in considering your business. Not only that, but this can significantly help you to show up for more searches on Google.
While it takes about a minute for a customer to write a Google review, some of your customers probably don’t know how to do it. So, the process goes like this:
Can I link a customer to leave a review on Google My Business?
Yes! Follow these simple steps to create a link for customers to write reviews on Google.
Go to your Google My Business account, click the Home tab. In the “Get more reviews” card, you can copy your short URL to share with customers.
This is the gateway to getting more Google reviews from your customers – the link immediately directs them to the review section of your GMB (Google My Business). Otherwise, they could get lost along the way and we surely don’t want that to happen.
Another great way of getting more Google Reviews from your customers is by adding A Google Review link to your website. Make sure to provide a simple and clutter-free call to action that is easy to spot.
Provide a simple and clutter-free call to action that is easy to spot. This will significantly help you get more reviews simply because it is easier for your customers. Not only that, but adding Google Reviews to your website provides your prospective customers with accurate information about your product or service.
The authenticity and credibility will help in guiding the prospective customers towards the consideration and purchase funnel on your website.
You can do this in multiple ways, including putting a link in your website’s header or footer or even using a popup requesting customers write a review.