Google Analytics G4 – GA4 Vs Universal

March 14

Infographics

Google Analytics G4 – GA4 Vs Universal

Check out the difference between Google Analytics G4 Vs Universal in an infographic. The main differences in filters, tracking, traffic, Goals, and conversions.

When you create a Google Analytics 4 property, or upgrade your existing account, you will starting with fresh data across the board. While your existing Universal Analytics properties will not lose any data, and you can continue to use it, the Google Analytics for property will start collecting new session/user data, and will unfortunately not have any historical data within the property

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Written by Wassim Moumneh, Infographic by Furat Jarad

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