Throughout the last decade, various changes have affected the world of advertising, in turn introducing new methods of communication and broadcasting. Because of this, building a great website isn't enough anymore: there are many factors that affect your website's traffic, but one of the most important factors is a collection of updated and engaging social media channels to advertise your site and attract viewers. Nowadays, social media can provide you with all the tools you need to market and brand your small business to transform it into a bigger one, so why not use these tools available to benefit your page's visibility? There are few uncomplicated social media marketing strategies you can follow to increase your fans acquisition and page engagement, which will subsequently increase your page's conversion. As a starter, spread the reach of your website by using as many social media channels as possible to enhance your conversion rate. Simply place your website URL on every social media channel for greater visibility and engagement. Engage your audience with relevant content, which will also enhance your site's searchability. Afterward, be sure to monitor your page's analytics to best serve your audience. Now that you are active on the channels that serve you best, make sure to have an effective content strategy in uploading or posting relatable, fresh, and unique content which your fans or followers can find useful. This will motivate them to share it with other potential followers on social media platforms or websites. This is a crucial step, which requires you to be extremely attentive, as it will set you apart from other competitors: publishing exclusive posts, such as inventive infographics or informative videos, helps you escape from monotonous content that drives viewers away - something you definitely don’t want to happen. After all that tricky work, now you are ready to spread the word about your website by advertising it. Prompte your posts, which link back to your site, and in turn, increase viewers’ awareness about your company’s name. For a wider branding strategy, consider investing in social media marketing, as it is a highly effective way to enhance your conversions - and profits. To best harness the power of social media, make sure that you constantly observe your competitors, update your page, and strategically plan your activities on social media platforms to assure growth in your traffic.