Asharq Business (Bloomberg)

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Salma El Kady | Senior Brand Manager EMEA - Sunwhite ME

Over the past year, Chain Reaction has become a trusted and highly reliable influencer partner for Amazon. In 2025 alone, we collaborated on more than 40 influencer campaigns across key categories, consistently delivering strong results across the full funnel. What sets Chain Reaction apart is not just executional excellence, but the way they think and operate as an extension of our team. They bring a deep understanding of influencer strategy, creator dynamics, and audience behavior, while remaining agile, proactive, and solutions-driven in fast-moving environments. We started 2026 on a strong note with Ramadan campaigns that reflected both strategic maturity and creative relevance, reinforcing the momentum we’ve built together. The partnership continues to evolve in a very positive direction, and I’m confident there is significant opportunity for further growth and impact as we scale our collaboration with Chain Reaction throughout the year.

Nadia Nahhas | Head of Influencer Marketing, Amazon MENA

We've been working with Chain Reaction for nearly three years. Whether it's leading our social media presence, producing original creative and in-house shoots that bring out our product features in a way that lands locally, or driving regional campaign moments, they operate as a genuine extension of our brand team. What sets them apart is both the range and the consistency. Monthly content, AI-led creative, animations, campaign activations, contests, cultural moments, they move across all of it with real craft and a sharp read on who Xiaomi is as a brand. We also value the strategic input. They come to the table with recommendations we trust, and that's rare. As we scale further across the region, I'm confident Chain Reaction will keep playing a central role in how we tell the Xiaomi story and connect with our audiences."

Fuyang Sun | Regional Marketing Head - Xiaomi GCC, Levant

We started with Chain Reaction on a three-month trial, and it became clear very quickly that we'd found the right partner. Through considered LinkedIn content, they captured not just what Shurooq does but the purpose and vision behind it, and they did it with a level of ownership, proactiveness and responsiveness that genuinely stood out. That trial turned into a full yearly contract, and the momentum has carried into our 2026 planning, where they've helped shape a strategy that tells the Shurooq story in a more focused and meaningful way. The team takes the time to understand our mission, and it shows in the work. We're looking forward to continuing to build this partnership, and to the impact we'll create together in the year ahead.

Ayah Sarraj | Head of Public Relations & Strategic Communications - Shurooq

We are proud of our strategic partnership with Chain Reaction. Together, we focus on driving engagement, impact, and visibility. Deep understanding of our audiences interests has been instrumental to our success on social, playing a key role in strengthening and sustaining Sadia’s brand preference across the GCC.”

Yuliia Hryhorash | Lead of Brand & Communication - MBRF, Sadia

I came with high expectations. I was looking for a team that could translate a mission-driven brand into a visual identity that truly communicates, one that people feel, not just see. Three months in, the Chain Reaction Social Media team has exceeded every one of those expectations. What stood out from the very beginning was how carefully they listened to every small detail to really get the soul of the brand and translate it into engaging communication that actually gets results. For me, the winning formula is creativity, structure, and the right flow. And this team has all three and they bring them together effortlessly. If you are building something meaningful and need a team that treats your brand like their own, this is them.

Farah Alkhateeb | Founder & CEO, eGreenBadge

Chain Reaction has been a reliable partner for our performance marketing across multiple brands at Apparel Group. Their team understands the nuances of running paid media across different ecommerce verticals and markets, whether it's scaling an established brand or building traction for a newer one from scratch. They've also supported us on SEO and analytics, which rounds out the partnership well. They're receptive to feedback and quick to adapt when we need to shift direction, which makes a real difference when you're coordinating across a large portfolio. They've made managing that complexity significantly easier

Working with Chain Reaction has been a great experience. We truly appreciate the excellent work they are doing for Maestro Pizza and value our partnership

I wanted to take a moment to sincerely thank you for your efforts and the great work you’ve done with us over the past period. Your support, collaboration, and dedication have made a real difference, and we truly appreciate the partnership. A special thanks to Shaker and his team for their continuous commitment and professionalism, and to Farah for being incredibly helpful and always available whenever needed, your support has been invaluable. Looking forward to continuing this successful collaboration.

Ahmed Elsanafery | Manager – Creative Bilingual Copywriter