Ring of Fire - Riyadh Season
Ring of Fire — Riyadh Season set the stage for an epic showdown between two of the world's greatest boxers: heavyweight champion Tyson Fury and Oleksandr Usyk. Chain Reaction was tasked with driving online ticket sales for one of the region's biggest live events.
A sold-out target in a three-week window
The campaign ran within a one-month window, with the brief received just three weeks before launch. That left minimal room for testing or gradual ramp-up, while the primary objective remained clear: drive strong online ticket sales for a major Riyadh Season event.
OUR APPROACH
Rapid-scale awareness
High-reach video formats built fast, broad awareness across the target audience from launch.
Performance retargeting
Performance-driven retargeting converted engaged audiences into ticket buyers, supported by sequential messaging.
Real-time, urgency-led optimization
Real-time optimization and urgency-based creatives aligned with event milestones drove demand at scale — resulting in a sold-out event within the limited timeframe.