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Chain Reaction has made headlines once again by winning the 2021 Global Social Media Awards in two categories for their campaign for Dubai Opera, called “From Home to Stage”. The first award is “ Best Audience Engagement campaign and the second being “Best use of Social Media for entertainment”, Chain Reaction and Dubai Opera together broke the boundaries created by the pandemic and succeeded in bringing the community together, giving them a reason to dream, to hone their skills, and to bring alive a reason to celebrate in the middle of these challenging times.

Alessa Marie Balbes, Account Manager at Chain Reaction said “Watching “From Home to Stage” campaign come to life is something I cherish for life. This campaign was a win-win for both Chain Reaction and Dubai Opera. The challenge was to connect and engage with our audience during lockdown to inspire the community and maintain top-of-mind awareness for our client. We took on the challenge and created an approach that is driven for the community and by the community which ultimately reinforced the positioning of Dubai Opera as a hub for art, culture, and self-expression, one that provides ample platform for the audience to tap into their talents.”

2020 was a year of challenges, Chain Reaction strived to be a change-maker by developing strong strategies and social media campaigns that made it the most awarded agency of the year along with winning 5 awards at the MENA Search Awards earlier this year.

Haneen Al Hassan, Communication strategy director at Chain Reaction said “for us, the key was to be as adaptable and as innovative as possible in everything we do. 2020 was a year of challenges, so we were inspired to create campaigns driven by the community as we recognized that real connections were what everyone truly needed. This campaign did not only succeed in achieving great online results but it sparked passion amongst our team which gave us a stronger drive to achieve. Seeing it come to life was of integral importance to create something that we are proud of, something that becomes the connecting thread of the community on the whole and a campaign that the whole world takes notice of.”

About The Global Social Media Awards

The Global Social Media Awards are the ultimate accolade – Ethical, transparent, and fair, the Awards are awarded by international, industry-recognized judges, acknowledged globally, and are the definitive sign of success.



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