Programmatic Advertising

Reach the Right Audience. In the Right Environment. At the Right Moment.

Why Programmatic?

Digital advertising moves fast. Programmatic keeps up—and then some.

Automated technology and real-time data work together to buy and optimise digital ad inventory at scale, putting brands in front of the right audiences, in the right environments, exactly when it matters. Whether the objective is awareness, consideration, traffic, leads or conversions, campaigns are continuously refined to perform against what actually counts for the business.

Programmatic also makes global reach genuinely accessible and locally relevant. Campaigns can be activated across markets worldwide, with targeting and inventory strategies adapted to each region’s media landscape, audience behaviour and platform availability.

Beyond performance, programmatic unlocks access to premium, highly relevant inventory across multiple channels and formats through a single, unified buying strategy.

The Platforms We Work With

We don’t just use the industry’s leading technology—we partner with the platforms behind it. Campaigns are activated across leading DSPs and built around the strategy that makes the most sense for each objective.

DV360

Google’s enterprise-level demand-side platform for reach and precision at scale.

The Trade Desk

Independent, data-driven buying across premium global inventory.

Amazon DSP

Leveraging unrivalled purchase-intent data and Amazon’s proprietary inventory, including Prime Video, Twitch and IMDb.

Adform

Powered by rich audience intelligence, precision targeting and transparent, data-driven media activation.

Ad Formats

Programmatic goes well beyond the banner. Campaigns can be activated across a full spectrum of formats and channels, meeting audiences wherever they are, in the environments they trust.

Display

Standard, rich media and interactive formats.

Video

In-stream, out-stream and online video.

Connected TV (CTV) & OTT

Reaching audiences on the biggest screen in the room.

Audio

Podcast, streaming and digital radio placements.

Native Advertising

Content-led formats that blend naturally into the user experience.

DOOH / Digital Out-of-Home

Programmatic-powered outdoor advertising in the real world.

Mobile & In-App

Precision placements within the apps audiences use most.

Targeting & Measurement

Reach the people who matter, not just more people.

Advanced targeting capabilities ensure every impression has a purpose, whether that’s finding a brand-new audience or re-engaging someone already familiar with the business.

Targeting capabilities include:

  1. Demographic and geographic targeting
  2. Behavioural and interest-based audiences
  3. In-market and purchase-intent audiences
  4. Contextual targeting
  5. Lookalike audiences
  6. Retargeting
  7. CRM and customer audience activation
  8. Publisher and premium audience segments
  9. Cross-device targeting
  10. Location-based targeting and geo-fencing