CHAIN REACTION JOINS
PUBLICIS GROUPE

Chain Reaction has officially joined Publicis Groupe, one of the world’s largest
communications and marketing organisations.

This is a defining moment for Chain Reaction. For our partners, business remains as usual, with the same team and approach to work. What changes is the scale, as we now have access to global expertise, advanced platforms, and international talent to elevate the work we deliver.

Strategically, this move allows us to add greater value to our clients, expand into global markets, and design campaigns that drive deeper impact and long-term success. It strengthens our ability to combine regional insight with international resources, positioning us to serve clients with more agility, innovation, and measurable results.

“This is a defining milestone in the journey of Chain Reaction,” said Saif Jarad, Founder and Chief Executive Officer.
“By joining Publicis Groupe, we are combining our regional expertise with global scale, expanding opportunities for our people, and delivering even greater value for our clients. While our DNA remains unchanged, this partnership allows us to look to the future with more strength and confidence.”

Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East and Turkey, commented: “Welcoming Chain Reaction into Publicis Groupe is an important step in strengthening our model in the region. Chain Reaction’s track record, creativity, and deep regional expertise are invaluable additions to our network. Together we are better positioned to meet the evolving needs of clients and to create long-term sustainable growth.” This is a strategic alliance powered by the strength of a global network. We remain committed to delivering results that matter, now on a larger scale with a broader vision for the future.