Do you think using smartphones to do everything on a daily basis rather than just communicating is a “trend” or a “staple”?
To answer this question let’s go through the following facts:
- As of March 2017, 80% of top Alexa websites were mobile adaptive.
- Google drives 96% of mobile search traffic.
- 80% of internet users own a smartphone
- 51% of all digital ad budgets in 2016 were spent on mobile.
So, here we can see that mobiles are ingrained in our lives and we do everything using our smartphones!
Now the question comes…
“As a marketing channel, where does mobile advertising stand?”
Here comes the challenge as per recent studies:
“70% of people report disliking mobile ads and mobile ad blocking has increased by 90% year after year!”
Well, how can you go and promote your brand to this huge community?
The answer is “Mobile Apps “!
This is not because it’s the only way to be a part of the game, but also because it’s the best way to do that.
According to Flurry Analytics, the time spent on IOS & Android connected devices is 86% on Apps and 14% in the browser.
So, if you are not having a mobile application for your business, you should start shaping one up because having an application available in the App store will make a big difference to your business.
- To be visible
The number of smartphone users is forecasted to grow from 2.1 billion in 2016 to 2.5 billion users in 2019. So if you want to be visible to your audience, mobile app is the solution.
- It is a direct marketing channel.
You will give your brand the opportunity to have direct interaction with your clients; all the information you’d like to provide to your customers including special sales and promotions is right at their fingertips.
And here, we can mention more and more about how having an app will improve your business, but now what is more important to focus on is;
“how can I position my mobile app in the best way to get the desired result?”
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today.
How will people discover your app?
According to Forrester, 63% of apps are discovered through app store searches.
This makes searches in the app store the most used method for discovering and downloading new apps.
So, even if there are many ways for customers to find new apps through websites, friends’ recommendations, and many other ways, but search in the app store is the keyway.
Now, one important concept we should apply to make a win situation out of having a mobile app which is:
App Search Optimization /AOS
What is ASO?
ASO which is App Search Optimization is the process which improves the mobile app’s visibility in the App store. So, it’s all about ranking apps via keyword search in the app store and pushes the app into top charts.
And here’s how you can make your audience segment find you easily amongst all your massive competitors.
What should you do before starting your App Search Optimization?
The following factors will affect your ASO, so if you pay more attention to these you will get the best out of it:
- Choose the right title:
It is essential to add the keywords into the title to increase the exposure rate of your app. If you have limited space in the title, go and add the keywords in the subtitle.
- Choose the right icon.
The second thing that users move their sight to after the title is the icon, so pay more attention to designing an attractive and creative icon to drive more app traffic and downloads.
- Create a fair description
Focus on making the best out of the first three line as they are very crucial to attract users to click “read more “ button. And remember that the description is the only way for your users to learn about why they should download your app.
- Maximize Keywords.
Choose your app targeted keywords very carefully because the keyword characters are limited to 100. Also, pay attention to how to position the keywords as they also affect your app ranking.
- Reviews and Ratings.
As per the statistics, 85% of users would like to install an app that has more positive reviews and high ratings.
And now, here are some tools you can try to make ASO for your app and witness the difference. Now, you should know that you may use more than one tool to have your ASO done in the best possible way.
The tools are: