In this Digital Age, we are building the human economy based on information technology!
Where is your business standing today, and what are people saying about your brand?
Today we have:
- 2.072 billion users on Facebook
- 330 million users on Twitter
- 800 million users on Instagram
- 500 million users on linked-in
And overall 3.03 billion active social media users!
Do you think it’s important to hear what these people are talking about?
Well, now let’s see why we should monitor our brand’s social media presence and performance!
When you monitor your social media channels, it means you are listening to your audience and this is the key to where you can start and create your success.
Because monitoring means:
- You will understand your audience more.
How your Audience interacts with your brand and how they interact with your competitors.
- Become more approachable to your customers.
As the sprout social Q2 2016 Index discovered, 34.5% of consumers prefer to reach out to brands for customer care through social media.
- Find leads you can develop into relationships.
When you listen to your audience you will learn how to make them your clients.
All of That will result in achieving your key goal which is to reach your ROI.
How to monitor our social performance and presence?
What to focus on in our search and analysis?
And the most Important – HOW MUCH IT WILL COST US?!
Here, the good news comes with no cost, and this is what I am going to explain at the end, but now let’s see which data we should be focusing on:
The only way to ensure your monitoring will be worth it is by tracking the right social media KPIs.
WHAT TO MONITOR?
Measure how your audience is engaged by focusing on; the number of clicks, likes, shares, comments, brand mention, profile visits, and active followers.
See how far your message is actually traveling — how many eyes it’s getting in front of.
And this is done by measuring, followers or fans, Impressions and traffic data.
How many of these engaged fans are actually interested in making a purchase from your company? This is known by measuring lead generation from social media.
Measure the number of acquired customers
And now we reach the most interesting part
My favorite 2 free social monitoring tools which can provide us with the right data in the easiest way and for FREE
Tool number 1: Addict-o-Matic
So, this tool will let you see how your brand is being presented on a number of different social platforms all in one page.
You just need to enter your URL and a full report will appear explaining the following data;
- Unique visitors per day
- Unique views per day
- Estimated earning per day. (How much you should earn from advertising)
- Estimated site value.
- Alexa Rank.
- Percentage of global internet users visits.
This tool will also provide you with the Traffic Source,
If it’s Direct, Referral, Search, Social or paid. As well as clarifying the visitors by country.
Tool number 2: SocialMention
This simply designed tool will let you search “Keywords”, and you will get over all analysis with images, sentiment analysis, top hashtags used, and the last time people used this keyword or talked about it.
Let’s have a closer look at the data which this tool provides:
Here’s the percentage likelihood that people are talking about the keyword right now.
This is the ratio of positive to negative discussions about the keyword.
This is how often the same authors are mentioning your searched keyword.
The number of unique mentions divided by the number of total keyword mentions.
- Top keyword.
Some of the top keywords mentioned in our search.
- Top users.
Which authors are using our keyword and how often?
- Top Hashtags.
Hashtags our keyword is most frequently associated with.
What sites our keywords are appearing on.
Here you go!
Try the tools and remember “your brand is what people say about you when you are not in the room “but today you are welcome to listen to all what had been said!