” Today’s Digital Marketers have evolved into something more akin to orchestra conductors”
Digital Marketing does not only revolve around the website and the content anymore!
Today, digital marketing is about NUMBERS! it involves analytics, statics, strategies and more!
You have to know your target, specify your results, and understand the concept of your products, but most importantly you have to have a clear vision and a carefully devised plan.
There are many concepts you should be familiar with, such as online presence, site audit, keyword research, google analytics, and content creation.
To be a successful digital marketer these days you have to master the art of communication and to educate yourself on social and digital channels to know how they operate together and how they interact to give us the results we are looking for.
If we are going to list all the skills required to become a Digital Marketer it can seem like a long list!
But the idea here can be told in one sentence ” Digital Marketing is a journey, not a sprint.”
You have to prioritize what you find most relevant, set goals, and then start building your experience accordingly.
Here we will talk about the main skills you should work on developing and the main concepts you need to dig deep into in order to become an adequate digital marketer.
To be the digital marketer everyone desires, you must be able to analyze. Analysis is important to research what you are working on and what strategy to use. Make a detailed analysis of what you are planning to achieve, and what you need in order to achieve it.
Ask yourself the question on how you are going to approach this matter. And start your analysis based on what you are looking forward to achieving.
Social Ads Creator
This one particular skill won’t come to mind at first but knowing how to create social ads can be a game changer. In the end, it all depends on being interesting enough to catch the attention of the clients/customers. Using the right tools to advertise on the right place for the right audience will surely pay off.
Social Media Marketing
Communicating via social media has become more and more the standard in our society. These media channels have their own way of reaching the user, where every channel needs its own approach. The tactics you are using on Facebook won’t be the same on Instagram or LinkedIn.
Set different goals for different channels and create content per medium. This way, you will be more efficient in sparking the interest of users and will more likely create leads.
It may sound like an old tool with social media on the rise but Email Marketing is still an effective way of creating leads and awareness. Engagements via email still the most used form for loyal customers and committed prospects. Do use emails to reach every corner of the field. for more details about this marketing tool check out our previous article “Email Marketing in 120!” seconds!
The right content for the right customers is crucial in marketing. As a marketer, you have to be creative with your content. Not everyone is the same, so don’t approach all audience the same way. Creating specific content for specific group segments can increase your success chance.
- Visual Marketing
Marketing is not all about writing the perfect content, its also about creating eye-catching images. In fact, 94% of the content with relevant images alongside create more views than content without images.
Catch the attention of users using imagery. This way you will eventually make them read more and know more about you and what you are offering.
There are many ways to implement marketing strategies in today’s society and every one of them has its own value. Knowing which one to use to reach your audience is the starting point to mastering your digital marketing skills. You might not need to use all channels that is why it is important to prioritize the ones you do need.
Here is the first step to learning more and more in this fast evolving field, keep reading books, articles and track the key people’s opinions in what is happening in the industry, step by step you will learn more and become the digital marketer you are looking forward to being.
And remember ;
” Digital Marketing is a journey, not a sprint.”
So take your time!