What is Email Marketing?
Email Marketing can be described as the use of email to promote products or services. In other words, it’s the use of email to develop one’s relationship with potential customers or clients.
Is Email Marketing an old or new marketing technique?
Prior to the last decade, marketing strategies were all about cold calling for leads, email marketing, and outdoor / television advertisement, but in this new age of digital marketing which creates a more dynamic field for all businesses to witness success; via a huge virtual world where all the kind of people are ready to hear your message, marketers start to recognize that they should include digital marketing techniques to their budgets and focus more on it.
So, rather than focus on cold calling, outdoors banners or T.V ads, marketing plans started to include digital marketing as a major part. Hence, between then and now, one technique which remains suitable for the 2 schools; the “old school” and the “new one”, is Email Marketing!
Why do you think Email Marketing is still up here and can compete to have its share of a decent roll in the game?
In actual fact, one-fifth of marketers’ say their primary business revenue source is directly linked to email operations – ‘2015 state of Marketing Report conducted by Marketing Cloud.’
In addition, more than 34% of people worldwide use email; that’s about 2.5 billion people, and its predicted to increase to 2.8 billion email users in the next 2 years.
So, this is one remarkable highlight of the success story of Email Marketing – “2.5 billion people use emails”
Email Marketing is also a very personal way of reaching your targeted audience. With all the options of customization available, you can create a very personal communication between your brand and your clients, and this is how email marketing work at its best.
Let’s talk more about why the Email Marketing role is effective and worth it…
Well, if you were to name the main role for your social media channels, what would it be?
For me, I can say it’s the way by which my brand can interact with my audience and strengthen my personal relationship with them.
And here’s where the Email Marketing Roll will come in to complete the successful communication circle with the audience and convert them into members and clients!
What about the cost?
How much do you need to pay?
What I love about Email Marketing can be described in just 3 words: “Easy, Effective and Inexpensive”.
Email Marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message; and it is effective – as per a joint study from Shop.org & Forrester Research which found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
And here we come to one of the best advantages about Email Marketing:
You can track who opened your email, which links were clicked, and how many people unsubscribed, and with this information and data you can study your customers’ behavior and know more about how you can satisfy them.
NOW, how can you do it in the right way!
- Choose an Email Provider.
Email providers will give you the options to:
- Build your list.
- Create your own campaigns.
- Track your audience behavior.
Here I recommend you go with Mailchimp – very user-friendly and with all the options you may need.
- Build your Email Marketing database.
Here you should give attention to the quality of your database, as your prospect list should target the users who seem genuinely interested in your brand.
- Segment and Target your list effectively.
Who are they?
What have they done?
Here “who they are“ refers to age, gender, income, and location.
“what they have done“ refers to the actions they have taken on your website or social media channels. Regarding this classification, you can customize your message and make it as personal as it could be. This is how Email Marketing works at its best as earlier stated.
So, let’s give this survivor tool a hand and make it fair for Email Marketing to accomplish its great role in our digital marketing game.
Remember! “Nobody reads Ads, people read what interests them…Sometimes it’s an Ad”
Customize your message and go ahead to spread it out personally to everyone on your prospect list. This can only be done by “Email Marketing “