YallaShop achieved a 791% increase on their app installation.
YallaShop came to Chain Reaction with the hopes of optimizing their app. With a goal to create more awareness and income through the use of their app, Chain took on this task with the utmost importance.
Some challenges we faced include:
- Optimizing YallaShop’s app as a top electronic retailer amongst other competitors
- Making sure Yallashop’s online presence reaches the top search engine results – for both English and Arabic keywords
- Lack of awareness about the existence of the app
- 791% (Increased number of installations)
- 81 (Visibility score)
- 1st place (Keyword rank)
- 25 (Category rank)
- 791% increase in a number of installations. Chain did an analysis of the current state of the app, where then we created a more optimized content; as well as use relevant keywords. This resulted in an increase in visibility, which resulted in downloads and installations.
- 81 on visibility score. YallaShop reached a visibility score of 81 from 3, thanks to our effort in optimizing their content and use of keywords. By creating an effective strategy involving keywords optimization.
- 1st place on the keyword rank. We have managed to shift the ranks of used keywords – both in English and Arabic – from low to high. Thanks to our ASO strategy, we were able to alter words like “Dubai electronics shop” from not ranked to number 1 in the keyword search and “افضل الهواتف الذكية” from not ranked to number 1 as well.
- 25th position within the category rank. YallaShop reached 25 from 325 within the category rank, between the months of January to September. Thanks to our keyword optimization strategy, we were able to take YallaShop’s app to the top.
What we had to do?
In order to reach the desired target, we had to accomplish the following:
- Analyze the company’s app and measure its performance
- Optimize keywords used within YallaShop’s contents, in order to ensure 1st place rank within search pages.
- Attract audiences using generic keywords in order to reach the top 30 within the category rank.
YallaShop is one of the top contenders for online retail shopping within the Middle East – with their all famous YallaShop support and warranty services. From mobile phones to home appliances, this UAE based company continues to show perseverance in their product quality and customer support.