Imagine you owned one of the best Italian restaurants in town, you have thought through everything except a good location, what kind of impact do you think this will have on your business?
Not choosing a good location for your business can have a devasting effect on how much you earn every year, this is the exact same thing with SEO, short for Search Engine Optimization!
In this guide, you will learn about the basic techniques that you should consider before starting your SEO campaign!
How do companies manage to get their brand at the top of Google search results?
One of the ways to achieve that is through Search Engine Optimization or shortly, SEO.
In this guide, you can learn more about the basic techniques that you should consider before starting your SEO campaign!
SEO can be defined as the process of increasing your website ranking with the help of search engines. This focus on organic ( non-paid) search results can lead to pretty interesting outcomes as one of the recent research show that;
“79% of search engine users said they always click on top natural search results”
There is a big chance for you here to improve your online presence and gain greater rank results, all you have to do is use the right SEO strategy to generate organic keywords and links, and make your content satisfying for your coming visitors. By combining these aspects, your website will gain the leads you have never had before.
As per NetMarketShare, Google was accounted for over 79% of all global desktop search traffic. Also, Google receives over 63,000 searches per second daily. So, here we will focus on Google as a search engine and play by its rules,
Search engines, like Google, use algorithms to categorize your websites’ content for relevant search results. To play by Google’s Rules we need to know how Google thinks!
With the official announcement of Google, we now know that the top 3 factors for best results are :
Links, Content, RankBrain.
Let us start with RankBrain.
To put it simply, it is an artificial intelligence program used to help process Google search queries.
Now, How to optimize for RankBrain?
Specialist opinions vary regarding weather RankBrain can be optimized or even considered as a factor when it comes to SEO, the fact that RankBrain is a deep learning algorithm performing unsupervised learning and is creating its own rules made some SEO specialist ignore it is a factor!
But now after a couple of years with RankBrain, we can tell some facts that can enable you to optimize your site for this artificial intelligence program!
The main factor that this tool consider in ranking is the click-through rate, and to improve the click-through rate you should focus on improving your SERP Snippets!
Improving your SERP Snippets simply means working on your page titles and meta descriptions and choosing them carefully. Match it with what the users are looking for and pay attention to simplify URLs, so they reinforce value to Google and users.
Now the second factor is,
Search engines are scanning your content to match the right customer search input. The more your content matches the input, the higher your website will rank on Google results.
Factors like the length of your page or the number of words, pictures, and links used are taken also into consideration. To put your content even better, know what phrase your customers will use to get your service or products. More diverse content makes your website of higher quality for Google.
Link building is the process of getting other websites to link back to your website!
And it’s considered a very important tactic in terms of SEO since sites with more backlinks tend to earn higher rankings and that because;
- Links will increase your site’s authority through the referral traffic which will be driven to your site.
- Backlinks are one of the main factors in how every search engine determines which sites rank for which keywords.
- links are considered as a signal for Google that your site is a quality resource worthy of citation.
So Now what is your plan?
Keep track of your SEO results. there are so many tools you can use to do so!
Use Google Search Console;
This free service which offered by Google will help you monitor and maintain your site presence in Google Search Results.
It also will give you a hand to understand how Google views your site and how you can optimize its performance in search results.
Go ahead understand your current site situation and put the perfect plan to improve your online performance, make some extra effort and focus on increasing your organic traffic and you will surely achieve more than you ever expected!
Be also aware with other details that may affect your business, its very important that your website is fast enough, studies have shown that visitors on smartphones only wait an average time of 2 seconds for a website to load up.