Baqala witnessed a 100% increase in traffic with the help of Chain Reaction compared to their targeted 40% increase.
Baqala was hoping to increase the visibility of their Arabic website, thus increasing their revenue. They sought out help from Chain Reaction in order to help them increase traffic by 40%. However, with the dedication and hard work of Chain Reaction’s team we managed to increase Baqalas’s traffic by 100%
- Client’s limited technical resources.
- Bugs embedded in the user interface of the website.
- The release of a Google update (Relevancy Update) at the peak point of the project.
- Hidden English content that was affecting traffic.
Chain Reaction Triumphed over the Challenges!
Chain Reaction managed to overcome the challenges and exceed the targeted increase in both website traffic and revenue in the coursework of only 5 months.
Traffic Increase: 100% and the target was 40 %!
Revenue Increase: 5800% and the target was 150%!
How did we make it happen?
- Analyze the Arabic and English versions of the website manually and using SEO analysis tools.
After having analyzed the website both manually and using SEO analysis tools we were able to spot the problems regarding the website including hidden English content embedded in the site as well as bugs in the user interface. We also concluded that the speed of the website was lacking and required improvement to satisfy the UX.
- Devise and implement an effective strategy.
After having thoroughly analyzed the two versions of the website. Our team brainstormed on what we can do in order to get the best results. They eventually devised a strategy that will effectively achieve the goal of the client.
- Research Keywords.
Our team efficiently researched adequate keywords that can be used for the client’s website. The usage of these keywords allowed an increase in traffic.
- Optimize Meta Tags
Through our analysis, we came to the conclusion that many users were not aware of the fact that the service offered by our client is available in their region. Therefore we used multiple vital words and call to action sentences that were missing before, such as; ” Order Now”, “Buy Online”, and ” Delivery”. The usage of these words was of much help to increase traffic on the website.
- Enhance the Speed of the Website.
Directly enhancing the speed of the website was out of our jurisdiction but we recommended the client to fix the problem. Our team explained to the client how the slow speed of the website affects UX, affecting the traffic of the website. In doing so, the client took it into consideration and was glad to see the results when the problem was solved.
- Localize Organic Traffic.
Baqala is an online grocery store in Kuwait, however, most of the organic traffic received by Baqala was international. Our team managed to localize Baqala’s traffic and succeeded in increasing their revenue. Our client was delighted by the results.
IT TOOK ONLY 5 MONTHS TO SEE TEH RESULTS!
THE CLIENT WAS VERY PLEASED BY TEH RESULTS!
Baqala is an online grocery store in Kuwait, that offers the customers the service of online grocery shopping along with delivery service.