Baidu Targets Middle East Users

Posted On June 3, 2013 by

While users in the western hemisphere who don’t work in technology have probably never heard of Baidu, the company is almost a household name in China, and well known in other parts of Asia. Baidu is the second largest search engine in the world. In China they hold a slightRead More >

Use the Broad Match Modifier for Improved PPC Results

Posted On May 28, 2013 by

Anyone that has worked with the Google keyword tool is probably well aware of the three primary keyword match types: exact, phrase and broad. But what many involved with PPC research may not realize is that a fourth match type exists. Known as a broad match modifier, it allows usersRead More >

Google Adwords Enhanced Campaigns

Posted On February 12, 2013 by

Google is set to roll out Google Adwords enhanced campaigns within the coming weeks. The new campaigns are expected to give marketers a simple way of advertising across multiple devices. The enhanced campaigns are geared towards reaching targeted audience with optimal ads irrespective of the devices they use while simplifyingRead More >

Adwords Importance for SEM Companies

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There are many varied processes and steps that go into creating successful SEM plans, from keyword research to gathering and analyzing data, to Google Adwords partner campaigns and developing content creation strategies. Effectively using AdWords as a key aspect of any successful online marketing plan for any type of business.Read More >